Okay, but how do you actually make money on this type of business? After all, the mere fact of the existence of a portal does not mean that it brings income. The first, easiest and probably most commonly used way is, of course, publishing ads. A useful tool can be AdSense, or an add-on offered by Google. All you have to do is register your account in the system and designate places on the portal in which advertising content should appear. Importantly, the ads will be tailored to the preferences of recipients. In addition, this type of promotion is not intrusive and naturally fits in without disturbing its reception. Unfortunately, this way of earning is not free from drawbacks. First of all: we have no influence on the content of advertisements that appear on our website, and thus it may happen that our site will promote products that we would never recommend. Secondly, we can not count on very large profits – they should be treated as an addition rather than the main source of income. And finally, remember that currently a lot of people use programs such as AdBlock, which make this type of external ads not displayed by the user.
Another way to get money from advertisers is to publish sponsored entries and various types of affiliate programs. The condition of such cooperation is, of course, high quality of texts and a large group of readers – the bigger it is, the more willingly brands will entrust their promotion to our hands and more will be willing to pay. It is important that the profile of the advertised company is consistent with what we usually publish on our website: if it is a thematic portal about cosmetics and taking care of your beauty, it does not make sense to post an entry on bicycle pumps on it, however advertising of cream, peeling or conditioner hair will work perfectly on it. A sponsored entry is a text that looks like a normal article, but its content includes information about a specific product or service. Sometimes such an entry is accompanied by photos depicting the subject of the promotion. It is important that the advertisement is not intrusive, and the readers of the portal could consider the text to be good and valuable. In the case of sponsored entries, we can take two routes. The first of them is an article prepared earlier by a company cooperating with us – we only need to publish it. This is certainly the easiest way to go, but there is no denying that it also has disadvantages. First of all, in this way we have no control over the quality of the published article, and its style may doesn’t suit what we have presented so far on our website. Secondly, the amount of money we can earn on such cooperation is less than in the case of the second method, which consists in the fact that we write the article based on the partner’s guidelines. In this way, we can ensure that the content of the text is consistent with the rest of the publication and valuable to our readers. Currently, most of the good brands are aware that a subtle incorporation of the product into a broader article works better than an intrusive advertisement that could negatively affect the level of the entire portal.
Another very interesting way to earn money on websites is to create websites with announcements or any kind of company bases. Such a business model presents mentioned at the beginning, successful Ranking of Therapy Centers. The principle is simple: just enter the fee you set for finding yourself in such a directory or publishing your announcement. A well-prepared site of this type allows us to earn, while providing valuable content to recipients. In such a database, not only will we find a company with an interesting profile working in our region, but also get detailed information about it, read the opinions of other clients, etc. On the Ranking of Therapy Centers portal we can find a lot of valuable news about addiction treatment, therapeutic methods used in specific facilities, their equipment and people who work at them. Of course, the opportunity to be on the site is payable, but it brings tangible benefits in the form of the opportunity to reach a wider audience and present our offer to it.