To build your in-stream video campaign, first go to your Twitter Ads dashboard. Choose the in-stream video views (Pre-Roll) object, which will take you to the next screen. You will be required to add a name for the campaign, choose a start and end date. You will also set a daily budget according to your preference. Click on ‘Next’ in the upper-right corner to proceed.
You will be ready to build your first ad group at this stage. Begin by adding a name for the ad group. You will be required to specify the start and end dates as you set the total budget for the ad group. Without making any selections, Twitter will automatically use the customized settings from the campaign level.
You will be ready to make a bid. First, select the bid type and unit (either automatic bid or maximum bid). The minimum bid selection requires entry of an amount you are willing to pay for a video view. The unit provides two options (in-stream video view and 3s/100% video view.
This means that when a viewer takes 50% of the video for 2 seconds or more, or clicks to expand and unmute the video, you achieve the in-stream video view.
To better align the video with relevant brands and appropriate content, choose the Bran Details Field as well as any two categories from the pop-up menu. Twitter takes the categories into consideration when pairing videos with publisher content. After this, you need to set up your targeting
There are many variations of targeting criteria including custom audiences, demographic targeting, keyword targeting, and many more. Twitter therefore, gives you four choices based on the type of audiences. They are:
- Flexible audience targeting
- Mobile audience targeting
- Tailored audiences (lists)
- Tailored audiences (web)