Most of us associate the hotel industry primarily with tourism and visiting guests. Meanwhile, many such objects also earn on the locals (especially off-season). There are many possibilities: from conferences and trainings, through visits to the SPA and swimming pool, to events such as First Communion parties, baptisms, birthdays, weddings, hen and stag parties and all kinds of jubilees. Remember that after the holiday period ends, we have fewer guests, while the locals less often go on holiday and therefore may be bored. It is worth to prepare a special offer for them at this time. This can be, for example, a special entry pass for the pool (eg promotion in the style of “10th visit for free”) or various discounts for residents of a given town. It may be a good idea to establish cooperation with a service such as Groupon, through which we will sell SPA packages or romantic meals in the hotel restaurant, and at the same time advertise our business among locals. We can also organize events that will attract local customers to us (it can be eg. New Year’s Eve, Halloween, Valentine’s Day for singles, Christmas Eve supper, St. Andrew’s Day or St. Nicholas’ Day for children). It is worth participating in wedding fairs, during which we will present our wedding offer. If our earnings are not satisfactory, it may be a good idea to invest in this part of the business: purchase a special banquet tent, adjust the appearance of the restaurant room to this type of events, prepare gazebos for outdoor weddings, extend the offer with attractions such as fireworks displays, DJ or wedding consultant services or decorator offer. Wedding fairs not only will allow you to advertise your services, but also to familiarize yourself with the latest trends in the industry. In today’s hotel industry there is no place for boredom and monotony – to stay afloat, you should always move with the times and constantly develop your offer.