It happens that by employing an external company, we mean very specific actions to be carried out. In this case, we must look for an agency that specializes in this type of service and has experience in it. The most popular services include positioning, creating websites, SEM campaigns, running profiles in social media, creating graphic company identifications (logos, logotypes, leaflets, company paper, graphics on the website, etc.) and outdoor advertising. Before we decide on specific ones, it is worth reading a little about their effectiveness in relation to particular industries and target groups.